Marketing Alliance Group Visual Merchandising

Visual Merchandising
Alliance Printing Division | Paramount Printing Division

The sale is won or lost in the store. POP faces high hurdles in capturing the shopper's attention. Shoppers visit less than 20% of the store. And shoppers see only 16.6% of the POP they pass. (From POPAI -- 2009 MARI Study.) Effective visual merchandising must break through retail visual clutter, capture attention and invite the shopper to engage with your product.

Our team will help you create breakthrough POP programs. We will value engineer your design, extend your marketing program into the store, or create entirely new concepts for you.

We'll manage your roll-out, with pre-assembly, pick-and-pack, shipping, follow-up and replenishment.

We can also help you manage your POP programs, with technology that tracks store differences and maximizes POP utilization.

The result is more effective visual merchandising... transforming a greater number of shoppers into buyers.